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Climbing to Success: Tumble Jacks’ SEO and Lead Generation Transformation with Pot Leadle

Tumble Jacks Your number 1 choice for soft play in Stockport

October 19, 2023

Climbing to Success: Tumble Jacks' SEO and Lead Generation Transformation with Pot Leadle

Tumble Jacks, a beloved children's play centre, faced a significant challenge. Their online presence was lacklustre, with an outdated website built on Wix. The business was struggling to attract new customers and generate leads through their digital channels and SEO in Cheshire. Their website's poor performance was hindering their ability to showcase the exciting features of their soft play area, children's party packages, and special sessions for children with special educational needs (SEN).


Tumble Jacks recognized the need for a solution to their digital woes. This realization led them to seek the guidance of Steve at Pot Leadle, a reputable digital marketing agency. Steve and his team assessed Tumble Jacks’ online presence and devised a comprehensive plan to revamp their website and enhance their visibility.

Inspired by their commitment to providing children with memorable experiences, Steve and his team drew inspiration from Tumble Jacks’ mission and values. They knew that by optimising Tumble Jacks’ online presence, they could help the business thrive and reach a broader audience.

Tumble Jacks Your number 1 choice for soft play in Stockport 1


The outdated website posed several problems for Tumble Jacks:

It failed to effectively communicate the fun and engaging experience they offered for children.
Online visibility for keywords related to "soft play," "children's parties," and "SEN sessions" was virtually non-existent.
Their Google listing was not optimized, causing them to miss out on potential local customers.
Managing and promoting events had become a cumbersome task, hindering their ability to attract attendees.
Enquiries and leads were stagnant, and the business was missing out on potential revenue.

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Under Steve's guidance, several crucial steps were taken to address Tumble Jacks' challenges:

  • The outdated Wix website was replaced with a dynamic WordPress site, offering a more user-friendly and customisable platform.

  • The new website was meticulously optimised for search engines, targeting keywords related to "soft play," "children's parties," and "SEN sessions" to improve organic rankings.

  • Tumble Jacks' Google listing was optimised, ensuring they appeared prominently in local search results.

  • Integration with Ticket Tailor simplified event management, making it easier for Tumble Jacks to promote and sell tickets for their various activities and parties.

The results of these efforts were transformative:

  • Enquiries and leads increased by an impressive 50%.

  • Tumble Jacks now consistently receives 10-15 enquiries per week, demonstrating a remarkable turnaround in their online lead generation efforts.

  • Their website accurately reflects the joy and excitement of their play centre, effectively communicating their offerings to potential customers.

  • Tumble Jacks' events are now organised, with increased attendance and revenue.



Tumble Jacks underwent a profound transformation. No longer burdened by an underperforming website and a lack of online visibility, they emerged stronger and more capable. Their digital presence now aligns with their mission of providing unforgettable experiences for children, and they are equipped to reach a broader audience than ever before.

Tumble Jacks is excited to share their success story and inspire other businesses facing similar challenges. They encourage others to seek the guidance of experts like Steve at Pot Leadle and invest in the power of SEO and digital marketing to unlock their full potential. Tumble Jacks is a shining example of how a business can overcome adversity, thrive in the digital age, and continue to create magical memories for children and families in their community.

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