Problem
The problems stemming from their outdated online presence were numerous:
- Their existing website failed to showcase the high-quality windows, double glazing, and conservatories they offered.
- Online visibility for critical keywords like "windows," "double glazing," and "conservatories" was virtually non-existent.
- The Google listing was optimised, causing LNR Windows to miss out on potential local customers.
- Visibility in local directories was limited, further restricting their reach.
- The lack of online traffic and inquiries was impeding business growth and revenue potential.
Guidance
Recognising the need for a digital transformation, LNR Windows sought expert guidance to overcome their online challenges. Their quest for a solution led them to Steve at Pot Leadle, a highly regarded digital marketing agency. Steve and his team assessed LNR Windows’ online presence and realised the untapped potential for growth.
Inspiration for the solution came from LNR Windows’ commitment to providing top-notch double glazing solutions. Steve and his team drew motivation from the quality and expertise that LNR Windows brought to their business, knowing that an effective digital strategy could help them shine.
Solution
Under Steve's guidance, a series of critical steps were taken to address LNR Windows' digital challenges:
The outdated website was replaced with a dynamic WordPress site, offering greater customisation and user-friendliness.
The new website was meticulously optimised for search engines, targeting keywords like "windows," "double glazing," and "conservatories" to boost organic rankings.
LNR Windows' Google listing was revamped and optimised to ensure they appeared prominently in local search results.
Integration with local directories increased their visibility in local listings, making it easier for potential customers to find them.
The results of these efforts were nothing short of remarkable:
Traffic to the LNR Windows website surged, leading to a significant 50% increase in inquiries in just the first 6 weeks.
The company now consistently receives inquiries from customers looking for high-quality windows and double glazing solutions.
Their online presence accurately reflects their commitment to excellence, attracting clients who value their expertise.
LNR Windows is now positioned as a leading double glazing provider in the North West of England, with a rapidly growing client base.
Transformation:
LNR Windows emerged from this digital journey stronger and more capable than ever before. No longer hindered by an underperforming website, they have transformed into a thriving double glazing provider. Their online presence now aligns seamlessly with their mission to provide top-notch windows and conservatories to their customers.
LNR Windows is eager to share their success story and inspire others facing similar challenges. They encourage fellow businesses to seek expert guidance, just as they did with Steve at Pot Leadle, and invest in the power of SEO and digital marketing to unlock their full potential. LNR Windows is a shining example of how a business can overcome digital hurdles, thrive in their industry, and continue to provide exceptional solutions to their customers.
