Problem
The outdated Wix website posed several problems for High Peak Productions:
- Their impressive portfolio of sports videography work was hidden in a subpar online presentation, affecting their ability to showcase their talents.
- Online visibility for crucial keywords like "videographer," "sports video," and "freelance videographer" was virtually non-existent.
- Their Google listing was poorly optimized, causing them to miss out on local visibility.
- Potential clients struggled to find them through local directories, further limiting their reach.
- The lack of online traffic and inquiries was affecting their business growth and potential revenue.
Guidance
High Peak Productions realised that they needed expert guidance to solve their digital challenges. This realization led them to seek the assistance of Steve at Pot Leadle, a renowned digital marketing agency. Steve and his team analyzed High Peak Productions’ online presence and recognized the untapped potential.
Inspiration for the solution came from High Peak Productions’ dedication to capturing the essence of sports through their videography. Steve and his team drew motivation from the passion and skill that High Peak Productions brought to their work, knowing that a comprehensive digital strategy could help them shine.
Solution
Under Steve's guidance, a series of crucial steps were taken to address High Peak Productions' challenges:
- The outdated Wix website was replaced with a dynamic WordPress site, offering greater customisation and user-friendliness.
- The new website was meticulously optimised for search engines, targeting keywords like "videographer," "sports video," and "freelance videographer" to enhance organic rankings.
- High Peak Productions' Google listing was revamped and optimized, ensuring they appeared prominently in local search results.
- Integration with local directories increased their visibility in local listings, making it easier for potential clients to find them.
The results of these efforts were nothing short of transformative:
- Traffic to the High Peak Productions website surged, resulting in a significant increase in inquiries.
- The company now consistently receives inquiries from individuals and organizations looking to capture their sports moments on film.
- Their online presence accurately reflects their talent and dedication, attracting clients who value their expertise.
- High Peak Productions is now positioned as a leading sports videography company in Cheshire, with an expanding client base.
Transformation:
High Peak Productions emerged from this digital journey stronger and more capable than ever before. No longer held back by an underperforming website, they have transformed into a thriving sports videography business. Their online presence aligns seamlessly with their mission to capture the excitement and beauty of sports through their work.
High Peak Productions is eager to share their success story and inspire others facing similar challenges. They encourage fellow entrepreneurs to seek expert guidance, just as they did with Steve at Pot Leadle, and invest in the power of SEO and digital marketing to unlock their full potential. High Peak Productions is a testament to how a business can overcome digital obstacles, thrive in their industry, and continue to capture the spirit of sports through their exceptional videography.
