An effective local SEO strategy is essential for any small business, and in this article we share five tips that can help strengthen it and bring more customers your way.
1. Include Relevant Keywords on Your Website
To select keywords for local seo campaigns, imagine how customers would describe your product or service and include those words into title tags, meta descriptions and website content to increase visibility.
2. Optimize Your GMB Listing
Optimizing Your Google My Business listing is an integral component of local SEO strategy. As this will be where potential customers first see your information, optimizing it properly is of utmost importance – adding photos, crafting an engaging description and linking back to your website are just some ways you can enhance its effectiveness – plus it gives customers a place where they can review or ask any queries!
3. Accumulate Citations
Search engines use citations as proof that a business exists. Therefore, it’s crucial that as much of your name, address and phone number information (NAP) appears on third-party sites – such as review websites and local business directories – as possible.
4. Establish Service Area Pages
A service area page on your website gives visitors an easy way to discover which locations your service covers and gives you a chance to rank each service area that you offer.
5. Maintain NAP Consistency
It is imperative that NAP consistency be implemented when it comes to local SEO. This means ensuring your name, address and phone number appear the same across your online citations – from websites and directories alike.
6. Provide an Engaging User Experience
A positive user experience for visitors to your website is also key to improving local SEO rankings. If they find it hard to locate what they’re searching for on your site, they are likely to quickly leave and turn their attention elsewhere – potentially going directly to one of your competitors’.
7. Utilize Schema Markup
Implementing schema markup on your website can boost local SEO by telling Google you are located locally. This could increase your chances of showing up in organic search results as well as boost the “Map Pack.”
