Email marketing is an integral component of many digital marketing strategies, serving as the go-between between your business and its customers. Email allows for rapid information delivery.
Email has become an effective means of building brand loyalty for companies, offering them the chance to promote exclusive offers and discounts with customers. Email campaigns can be sent out using various techniques – social media posts, website pop-ups or mailing lists are just a few ways of spreading this news.
Subject lines that capture readers’ imaginations can make or break emails; create intrigue or desire in just a few words while staying under 50 characters for optimal delivery to recipients’ inboxes.
People’s first instinct when opening an email from your business will be to look at who it’s from; their subconscious will ask themselves “Is this genuine?” To avoid appearing like spam, always use your actual business name as the sender name in order to appear genuine and avoid appearing spammy.
To maximize the effectiveness of email campaigns, it’s essential that you are aware of how they are performing and your goals. Being aware will allow you to create emails that resonate with your target audience while remaining engaging, effective, and on brand – whether that means increasing click-through rates or driving sales respectively. Once objectives have been set in stone, test various types of email to see which works best for your company.
Segmenting your email list allows you to send relevant and targeted messages directly to subscribers. You can do this by grouping subscribers according to interests, purchase history, location or any other criteria that makes sense – segmented emails tend to see higher click-through rates and conversions than non-segmented ones.
Make your email more engaging by conversing with each subscriber as if they were one person. Utilizing their first names and including personal details will instantly increase engagement; add a teaser or announcement at the beginning of your subject line to grab their attention and encourage them to open it!
Do not be intimidated to use emoticons and humor in your email, but make sure not to overdo it. Too many emojis can become distracting and obscure your message, not always being visible across all devices. Furthermore, be wary of using all UPPERCASE letters or exclamation points, which may come across as shouting and overwhelm the reader.