Email marketing is one of the most cost-effective strategies for reaching and engaging with your target audience. Emails typically boast an open rate of 22%, helping you build relationships with new prospects while strengthening existing ones. But creating a comprehensive email strategy takes time and effort; with people receiving multiple emails every day. Top marketers utilize automated campaigns triggered by behavior as well as targeted content to deliver results for maximum effectiveness.
As part of your email program launch, it’s crucial that your list, ESP (Email Service Provider), and goals align. This ensures your email campaign remains relevant to your business, helps meet its goals, and offers maximum conversion opportunity. SMART goals can help keep your campaign on track; the acronym stands for Specific, Measurable, Attainable Relevant Time-Bound goals.
Welcome emails are your opportunity to make a good first impression, and the majority of welcome emails should focus on building brand recognition, providing education about products or services offered, or offering special promotions or discounts.
Setting your email signup form up with double confirmation can reduce unsubscribers and spam reports, as well as short and easy opt-in forms that have only essential fields such as name and email address required.
Your initial email should set expectations for future communications, setting engagement and conversion targets for future content releases and offers. One effective method of doing this is setting clear timelines for content releases and special offers; this will enable subscribers to plan accordingly and increase the chance that they take immediate action.
For instance, if you have an upcoming sale, sending email notifications reminding them that the offer is soon coming to an end can help build anticipation and create urgency to convert before it expires.
Engaging your customer base via an email survey is an excellent way to build strong customer relationships and enhance product/service quality. Furthermore, this tactic communicates that you value their opinion and wish them part of the process of designing something they will enjoy using.
Email surveys are an effective way of increasing sales or engagement during holidays or special events. For instance, retailers often send an email on Black Friday alerting subscribers that special deals will soon become available and encouraging them to act quickly before it passes them by, potentially leading to more sales and revenue growth.
