Email marketing campaigns often rely on email outreach as their cornerstone. Email outreach involves building relationships with influencers, bloggers, and journalists in order to promote your content – it requires planning carefully in order to be successful, with measurements set forth to assess success or optimization being vitally important for its success.
There are various approaches to email outreach, but the most efficient means is using a professional tool that allows for mass mailings at scale. An effective email outreach tool should enable you to target specific individuals for each message while simultaneously collecting performance data that allows for further analysis and improvement of campaigns.
Emails are sent every day in record numbers; Statista estimates over 300 billion email are exchanged daily! Your outreach email must stand out to get noticed and be responded to; one important thing to keep in mind when creating it is that this should be two-way conversation; you don’t want to sell them something; rather you seek mutually beneficial collaboration that adds value for all parties involved – be that by sharing new information or offering link opportunities.
Your subject line must grab attention and persuade recipients to open your email, while its body should provide a quick summary of its purpose and benefits of working together. A personal touch such as mentioning shared interests or name can help build rapport and increase the chance that someone responds.
Include your contact information at the top of your email to make it easy for recipients to respond, as well as a call-to-action that prompts them to take an action – such as visiting your website or attending your next webinar.
Your final email should contain a short explanation of how you found them and a request to hear back from them – whether this be something simple like saying, ‘please get back in touch if any questions’, or more specifically by setting up a meeting or phone call to discuss your proposal.
Provide a compelling call to action is of utmost importance when writing email marketing campaigns. Make your email clear and succinct so it is as easy for potential prospects to respond as possible; including direct and compelling calls-to-action increases the odds that it will be replied to promptly and lead to successful project collaborations.