Social Media experts are marketing specialists who create an online strategy tailored to achieving business goals, then implement tactics to reach those targets. Social Media specialists may engage in activities ranging from strategic development and implementation through creating engaging posts to listening, measuring, experimenting with different tactics and optimizing content to increase brand recognition by connecting with virtual communities or network users.
A good Social Media expert needs to possess an in-depth knowledge of all platforms and their interactions, as well as how best to approach each one. They should be capable of creating and managing content aligned with a specific platform’s algorithm; furthermore, they should know how to engage their target audience to gain followers and customers.
Additionally, they should be able to measure results and conduct audits to evaluate the efficacy of their strategy. Furthermore, they must develop plans for further expansion and growth of social media presence within their company.
Anna Khanna of Cheshire-born Socialista Media shares her secrets for turning her business into a six-figure income within 100 days in her latest podcast episode.
Her advice is an invaluable source of motivation; take the time to listen in. You won’t regret it!