Best SEO strategies for local multi location business
For successful local SEO of multi location businesses, creating content and marketing that specifically targets local areas is key to ranking higher on search results pages. Google can then recognize that your multi location company is targeting local searchers and rank you accordingly.
Your locations should each have its own dedicated page that contains content tailored specifically towards those searching for services in that location. In addition, these pages should provide local addresses and contact info.
Content that is hyper-local and highly optimized around your target location keyword phrases will help increase traffic for those keywords as well as related searches, while also garnering links from websites in your target location. This can further bolster local SEO efforts!
When optimizing your content, be sure to incorporate keywords that you wish to be found for in a natural manner into its URLs, title tags, meta descriptions and paragraphs. Incorporating those keywords also into any local business listings you own like GMB pages may also help ensure they will be found by visitors searching.
An essential local strategy is using your NAP (Name, Address and Phone Number) consistently across your website, social media accounts and local profiles. Doing this will not only build trust among your visitors but will help your business rank better on search results pages as well.
This can be especially true of large multi-location businesses operating multiple locations, as inconsistencies could prevent Google from distinguishing one location from the others and ranking you more favorably on search results pages.
Solution: Utilizing a platform like Yext will ensure all of your NAPs are accurate and consistent across your various local business profiles, saving time while helping prevent potential penalties from Google for having inconsistent NAPs.
Reputable Reviews to Enhance Local SEO
Customer reviews are an effective way of increasing local SEO across multiple locations. Customers who review your business show that there is strong presence within its market, increasing its likelihood of appearing among top search results pages.
Add photos to your local business pages is an effective and simple way to bring more attention and enhance user experience, standing out among competitors. Google specifically likes images as they help break up text and show it that your company provides quality resources for local users.