Are you curious how Pot Leadle, the leading digital marketing and lead generation agency based in Northwich, came to be? Look no further! In this blog post, we’ll take you on a journey through the early beginnings of Pot Leadle and the partnership of Craig Williams and Steve McQueeney, two SEO & digital marketing experts who decided to combine forces and create something extraordinary. We’ll cover everything from the inspiration behind the name to the company’s mission and ethos. So sit back, relax, and get ready to learn about the birth of this innovative agency changing the game in digital marketing.
Who are Craig & Steve, and why Pot Leadle?You can learn more about how Craig and Steve got into digital marketing here. Craig & Steve met in a mastermind group for SEOs & digital marketers and started chatting during weekly accountability calls. It soon became apparent that their values were similar, and their skill sets complemented each other. Craig is an expert in marketing strategy, writing copy and video, but he hated sales, cold outreach and managing teams. Conversely, Steve excelled at outreach, networking and getting the best from the team. Like the Ghostbusters crossing their streams, Pot Leadle aims to compound the sum of both parts to forge a highly-effective team with excellent client relations.
The inspiration behind the name“Steve and I have met countless business owners that have been ripped off or been confused by industry jargon in our time and know just how frustrating SEO & digital marketing can be to the layman. Not only did we want to change that, we wanted a name that was easy to understand, quickly explained what we did and also projected our personalities and creative side.” – Says Craig Instant noodle snack pots are hassle-free, easy to use, great value for money, do ‘the job’ and are a complete time saver. Therefore ‘Pot Leadle – Cooking Up Instant Hot Leads‘ is perfect!
Why Northwich?Steve already had a successful agency based in Northwich. As he was set to lead the lead generation and networking efforts, it made sense to concentrate on Northwich before expanding into other areas of Northern England.
What Services Does Pot Leadle Deliver?Pot Leadle offers services to help businesses of all sizes and industries achieve their digital marketing and lead generation goals.
Lead generationLead generation is like finding new friends. In business, it’s like finding new customers. Companies want to find new people interested in buying their products or services. So, they use different ways to reach them, like advertising, sending emails or making phone calls. If successful, these people might become interested in what the company offers and could become customers. So, it’s like making new friends but selling things.
Individual Marketing Services
- Local SEO: Pot Leadle’s SEO services are designed to improve a website’s search engine rankings through keyword research, on-page optimization, link building, and more. This service is essential for businesses looking to increase their online visibility and attract more organic traffic to their website.
- PPC Advertising: Pot Leadle’s PPC advertising services focus on driving targeted website traffic through pay-per-click ads on search engines and other platforms. This service is ideal for businesses looking to generate leads quickly and effectively while staying within their budget.
- Social Media Marketing: Pot Leadle’s social media marketing services are designed to help businesses build and maintain a solid online presence on social media platforms like Facebook, Twitter, and Instagram. This service is essential for companies looking to engage with their target audience and build brand awareness.
- Email Marketing: Pot Leadle’s email marketing services are focused on creating effective email campaigns that engage with customers and drive conversions. This service is ideal for businesses looking to stay in touch with their customers and effectively promote their products and services.
- Custom Web Design: Pot Leadle’s custom web design services are designed to create visually appealing and user-friendly websites that reflect a business’s brand and values. This service is essential for companies looking to make a lasting impression on their target audience and improve their online presence.