Social media managers have evolved from being optional roles into indispensable parts of marketing, commerce and customer service teams. With this evolution comes an increased need to foster collaboration across different teams while being responsive to customers in an efficient manner – providing them with an effective management tool will enable them to meet these new challenges more successfully.
Social media managers must have a thorough knowledge of current platforms and trends as well as experience planning and executing comprehensive marketing campaigns – this involves content creation, audience engagement, using analytics for ROI purposes as well as working alongside PR/creative/digital teams to ensure all marketing/branding efforts align with overall marketing strategies.
Staying on top of social media changes can be exhausting for marketing professionals, and social media managers in higher education need to have a balanced schedule and the flexibility to work from anywhere if necessary in order to avoid burnout. Working remotely might not be possible for everyone but can allow some employees to have more fulfilling careers while alleviating stress associated with working in high-pressure environments.
Implementing an effective social media campaign can increase website traffic, Search Engine rankings and enquiries; however, doing it successfully without adequate resources and tools can be daunting. At Global River we have the expertise to tailor a Social Media package according to your budget that ensures that your brand voice can be heard loud and clear in today’s busy marketplace.
Few platforms are as expansive as Twitter, yet standing out amongst all of its noise can sometimes be difficult. Our team of experts will craft a custom Twitter strategy tailored specifically for your target audience that ensures your message reaches them, helping your business to stand out.
