Facebook ads can serve a range of goals, from raising awareness to generating leads. A good agency should understand your desired outcome and offer the necessary strategy and creatives for Facebook ads that meet it. But it can be easy to spend money without seeing results. That is why it is vital that you vet any prospective agencies thoroughly to find one best suited to your business’s goals.
A quality Facebook ad management company will conduct in-depth research into your niche and target audience before creating a draft campaign framework to be reviewed by you. They then test and optimize to maximize ROI from your advertising budget before reporting back with results so that you can remain on top of performance.
To create a campaign, ad set, or ad with Ads Manager’s interface, use the Create button and choose an objective you are striving to meet. After selecting an objective, Facebook will present the ad options most likely to meet it – for instance if your goal is increasing traffic to your website, either Clicks to Website Ad or Carousel Ad might be recommended as effective solutions.
The former provides single-image ads that will appear either in the News Feed (Links) or right-hand column of desktop News Feeds (Carousel), while the latter can contain up to five scrolling images at no additional cost.
Product Page Ads on Facebook Marketplace are another effective ad type, designed to generate leads by showing products to those interested in them and increasing sales. They’re an excellent way of expanding your brand’s presence and expanding sales – whether that means featuring specific items, collections of products or even your best-selling categories!