Email management agencies are teams of specialists who assist businesses to expand their subscriber list and increase sales, using email marketing tools such as Sendgrid to craft distinctive campaigns that engage readers while offering strategic planning services to clients. Email marketing is a fantastic way to build long-term customer relationships but if done incorrectly it can result in low open rates and unsubscribers; email management agencies offer businesses invaluable assistance in avoiding such mistakes.
A great email management agency will assist with every facet of your email marketing strategy, from campaign development to managing the ESP (email service provider). They’ll also be able to give valuable metrics on how well your emails are performing while helping increase conversion rates and ROI for email.
Email management solutions are intended to simplify the flow of information within an organization, providing employees with software that enables them to store email correspondence as documents or files for future reference. Archiving and deleting unneeded messages also fall under email management’s purview.
Policies determine how and what information a company can process through email management. Examples of such policies could be setting strict storage and retrieval periods, making sure information is archived correctly, and applying access controls in an approved fashion.
As email became one of the primary forms of business-to-customer communication in the 1990s, companies started creating systems specifically tailored for managing its use. One such ticketing system assigns reference numbers to incoming emails so subsequent correspondence could be tied back to them.
Companies often employ email management solutions such as shared inboxes to supplement more advanced tools, allowing teams to collaborate on support tickets while keeping an eye on key metrics such as first response time.
Selecting an email management agency can have a substantial effect on the productivity of your company. Finding one that understands your needs and goals can make a real difference, so finding an agency with such capabilities should not be taken lightly. An excellent agency will initiate a discovery session or some type of initial assessment of your business before providing detailed recommendations based on current processes, email marketing flows and elements of campaigns they have examined.
Formatting and design flaws are among the top email management problems, leading recipients to delete it or mistake it as spam or scam. Working with an email management agency such as Keeping, Front or LiveAgent can help avoid these problems by designing visually appealing emails across platforms. Some top email management platforms include Keeping which provides features like private notes and collision detection to increase productivity levels while Front can assist by designing emails specifically for each device platform – three examples being: Front for emails on desktop devices only or LiveAgent which offers features such as private notes and collision detection to maximize productivity among others.
