Recent years have witnessed an explosive increase in social media as a customer service tool, with people increasingly using platforms such as Facebook or Twitter when they have questions, comments, or concerns instead of calling an 800 number. When customers need assistance they will reach out via these networks – whether for answers, complaints, or simply trying to contact someone – so the responsibility falls to the company’s social media manager to devise an appropriate response and ensure their experience with us remains positive.
Social Media Managers are responsible for overseeing a brand’s interactions across its various social media platforms with one unified voice, creating content strategies and analyzing engagement data to develop digital campaigns that build brand loyalty online. This position requires swift thinking to navigate fast-paced environments. It requires multitasking skills as you balance multiple tasks at once.
As the cornerstone of your social media strategy, this activity should have high impact. Staying ahead of trends, channels, and mediums used by your target audience requires constant vigilance in order to provide exceptional customer experiences on all of your social platforms. For example, if TikTok becomes popular you could capitalize on that momentum by creating videos that may go viral – this type of “high risk-high reward” content makes an effective Social Media Manager stand out.
The Hut Group is an expanding multi-channel fashion retail business with international reach, and we’re seeking talented, motivated individuals to join our team. No matter where your career stands in its progression or you may have come from; we offer plenty of opportunities for development across various areas such as: