Local seo business listings are an integral component of an online presence for any business, helping Google understand where a location-based service or product can be found and determining its rank in local search results. Therefore, accurate and up-to-date listings must be maintained so as not to cause confusion for potential customers and any related misunderstandings. There are various tools that can be used to manage local listings and increase online visibility of a business.
One of the key local SEO ranking factors is prominence, which measures how well-known a business is across all forms of media (like links and articles). Another element is NAP consistency – making sure that all directories including GMB profiles, Yelp listings and other local listings contain your NAP details in an accurate manner for accurate local search rankings. Google also considers review count and score when ranking local search listings.
Local seo businesses should focus on building strong GMB profiles as well as producing quality citations to boost local visibility for their businesses. This may involve getting listed on authority sites within your market such as Chamber of Commerce websites, trade associations or even.edu sites if there’s a college nearby. Furthermore, Yext allows businesses to claim and update listings across the web quickly.
GMB Insights can also assist in managing local SEO listings for business listings by giving an analysis of how searchers discover your GMB page and which types of traffic it’s driving to your website. Google My Business Insights also gives insight into which types of calls or requests your business is receiving from searchers.
Customer rating management platforms provide another useful resource to monitor and respond to reviews left on Google My Business and Facebook pages, helping your company manage your reputation online and ensure a great customer experience.
There are numerous tools that can assist with local SEO business listings, including Yext, Moz Local and Ahrefs. Ahrefs provides useful monitoring capabilities, tracking daily, weekly or monthly changes in ZIP code or local pack rankings as well as monitoring competitors to gain insights into how they’re improving their positions.
