PPC experts (pay-per-click or PPC marketers) specialize in paid search marketing to manage paid ads for businesses. They know their way around Google AdWords, Bing Ads and other advertising platforms such as Yahoo Search Marketing to best suit each business’s needs. A good PPC specialist will increase traffic and boost conversions and ROI. However, not every paid search marketer is created equal – look out for specific qualifications when hiring one in Northwich.
One of the hallmarks of an effective paid search marketer is their ability to stay abreast of digital marketing trends – including SEO trends, societal changes and technological updates – to optimize campaigns for target audiences effectively.
Your team should also have experience using multiple data sources, including Google Analytics and digital marketing tools like Omniture, to assess performance and develop new marketing strategies for your business, in addition to having excellent analytical thinking skills and being able to base decisions on data.
A practical landing page creation skill is another necessary trait of any PPC specialist. An engaging landing page can boost quality scores, reducing PPC costs while contributing to brand recognition and lead generation. A PPC specialist should have experience designing landing pages across various industries.
An effective PPC specialist should have an established procedure for running keyword research and experience with keyword expansion to accurately identify which keywords are performing well and which need improvement. This allows them to pinpoint those that require extra attention from advertisers and bidders alike.
PPC specialists must also be able to run A/B testing, which is an effective strategy for increasing conversions on landing pages and measuring their effectiveness. A PPC specialist must have access to third-party A/B testing software.
They should also possess experience with retargeting. Retargeting can enhance paid advertising campaign results by targeting people who have previously visited your website or mobile app.
Pay-per-click ads can have many issues that need addressing, and an experienced PPC specialist should be able to recognize any problems and find solutions quickly. They must have an excellent knowledge of all aspects of paid advertising and be able to keep clients updated, answer their budgeting, timeline, and results questions and work alongside other teams towards your advertising goals. They should also give an estimate of campaign costs so you can rest easy knowing they won’t overcharge for services you don’t require.
If you want to get started with Pay-Per-Click advertising or need help with your digital marketing in Northwich, reach out today!
