Standing out from competitors has never been more essential. Luckily, there are effective strategies available that can help your plumbing service, landscaping company or home cleaning service achieve that distinction – among them Local SEO. Local SEO will have a profound effect on online performance and growth!
Contrasting with organic SEO, local search engine optimization focuses on tailoring your website and Google Business Profile specifically to people searching for services in your locality. As a result, this strategy helps increase qualified traffic and phone calls from people who are ready to do business with you.
This article will outline several local SEO tactics for service area businesses that can significantly impact their online performance, such as adding service areas to Google Business Profile and Google My Business listing, creating location-specific pages on websites, getting NAP citations and tracking metrics not just globally but by region so as to better understand which marketing techniques are working and which are not.
Establish Service Areas on Your GMB Profile Optimizing Google Local Search performance for service area businesses means adding service areas to their GMB profiles. Service areas define which geographical regions your business serves, helping potential customers in these regions find your website and contact details more easily. With Google My Business dashboard you can easily add and edit service areas (for cities, towns or zip codes).
As soon as you’ve added service areas, it is vital that they remain up-to-date. You can do this by regularly visiting your Google My Business dashboard and making sure the details are correct, updating business categories or adding any keywords relevant to your services; but be careful not to include geo-targeting keywords (like the city where your operation takes place) in titles or meta descriptions as this would violate Google’s Naming Guidelines.
Be sure to optimize your Google My Business listing so you can increase the chance of being included in the Map Pack by filling out your Google Business Profile, collecting multiple positive reviews for your listing, and creating NAP citations.
Making your website mobile-friendly is important if you wish to appeal to the growing number of consumers searching for local businesses on smartphones. Mobile-Friendly Test can assist in this regard by analyzing your site and reporting any issues which need addressing.
