Cold email outreach can be an effective way of expanding your professional network and making connections with new people, while simultaneously finding potential customers for your products or services.
To effectively engage your prospects, it’s essential to gain an understanding of their interests and pain points. A great place to start is conducting some research on them and creating a profile to use in customizing emails – this way you’ll show that you care about them as people not just email addresses.
Your subject line is key to getting your email read by potential recipients. It should be captivating enough to pique curiosity without appearing clickbait-esque or too spammy, while simultaneously showing that you conducted research prior to sending mass emails hoping some may work.
Once your email has their attention, its body should be short and direct. Most readers won’t bother reading long emails – skimming over them or just completely disregarding them may happen instead. Use your research here to persuade prospects that your company is the ideal solution for them.
Doing this by referring back to their LinkedIn profile, social media posts or website can add an air of urgency. If they’re struggling with something specific, let them know you can help and offer them a call-to-action to schedule a phone call with you about it.
Once you’ve collected all the necessary data, it’s time to craft your email campaign and begin sending personalized emails. Be sure to set clear goals for your campaign and regularly measure its results to determine what’s working and what isn’t. In order to increase response rates further, set up automatic follow-up emails until a response comes back from subscribers.
