No matter whether you are an established Fortune 500 firm or a local mom-and-pop shop, speaking the language of your clients is crucial to business. Knowing their expectations from you and understanding their industry are keys to providing services clients need. Read their industry publications such as blogs or magazines as a way of learning more about it; identify their desperate wants and make it your mission to satisfy those desires.
As everyone claims to be an expert in social media, it’s essential that you clearly understand what your client really requires from you. Be specific with your tool kit, and partner with complementary experts if needed; for instance if you specialize exclusively in Facebook and Twitter strategies, partner with an exceptional copywriter who understands landing page creation or PR professional who specializes in real-time crisis management for maximum effectiveness.
Becs Bate, founder of Northwich Social Media expert, is widely recognized for her expertise as a social media strategist who delivers tangible results. Over the years she’s assisted businesses large and small – from multinational folk lift manufacturers to local service businesses – increase online reach, engagement and ultimately sales through social media. Becs also offers her clients training on best practices for growing audiences organically.
Becs has delivered social media workshops for Jungheinrich, Chester University and Warrington BID as well as speaking at several business events. She’s received various accolades for her work including being named as an FSB North West Social Media Champion 2022 and finalist in the UK Social Media Expert of the Year Award 2020. Furthermore, Becs and her team understand the value of working in partnership with clients while being open and transparent about strategies and progress updates.