Email outreach is one of the most powerful tools in your marketing arsenal, helping to build essential relationships, gain backlinks, and generate leads. However, without adequate research and personalizing emails properly they will likely come off as spammy with poor response rates resulting from low personalization efforts. Here we outline key practices to follow to make emails more personalized and effective.
Start With a List
The first step of any email outreach campaign should always begin by compiling a recipient list. There are various tools available, such as Yesware, HubSpot and SmartReach that make this possible – though these tend to use mass email blasting with low response rates as their approach.
Instead, for more efficient communication it’s advisable to create an Excel spreadsheet and write out each individual contact. Add columns for those you want to reach out to with their name, email address, reason for reaching out, URL links or URL addresses of any resources relevant to them as well as keeping an eye on whether emails have been opened or ignored.
Now that you have created your list, it’s time to send out emails! Remember that the subject line of each email will be seen by recipients first and may influence whether or not they open it; thus it is critical that you create an engaging subject line which clearly states why your message will benefit the recipients in some way.
Next, compose an email message that is easily read and understood by its recipient. Don’t get too wordy as lengthy messages won’t keep the recipient engaged for very long and may end up in their trashcan – try keeping messages between 50 to 125 words long for maximum effectiveness.
Once your email has been written, include a call-to-action that specifies exactly what action you would like them to take – this could range from scheduling a callback or adding your link onto their site to scheduling a meeting with them directly. Finally, don’t forget to add personal touches and be persistent!
Cold emailing may seem daunting at first, but it can be an invaluable marketing tool that yields incredible results. Provided you do your research, personalize each email sent and stay persistent with it, email outreach can help gain useful backlinks, press coverage, leads or even sell products! Don’t let unsuccessful campaigns get the better of you, just take it step-by-step until success finally arrives – hopefully this article has provided helpful guidance towards success in email outreach! We wish this article has provided useful insights – good luck in reaching success with it!
