Email remains one of the best digital marketing tactics for lead generation and conversion, with over 3.9 billion people globally using email daily as an essential way of communicating. But without proper use, your business may miss out on an enormous opportunity to connect with its target audience if not using this powerful tool correctly. To maximize results from email marketing efforts it’s essential that you work with an established agency; this article can assist in finding one suitable to meet your specific needs and goals.
To find an email marketing agency, start your search online by browsing LinkedIn for agencies specializing in your industry. LinkedIn boasts millions of freelancers and agencies looking to build their brands, promote services and find clients. Plus, LinkedIn makes it easy to filter by location, industry or size to quickly locate an agency suitable to your business needs.
Once you’ve narrowed your search results, take note of an agency with client success stories to give an indication of its past projects and campaigns. Furthermore, visit their website to see what services they offer.
As your next step, inquire into an agency’s pricing structure. Most agencies offer either project-based or retainer services – the latter tends to be less costly as agencies are only paid based on time taken to complete a task, while project-based services tend to cost less because only labor charges apply; project-based services tend to be cheaper as the time required may only be paid out once completed; retainer services typically cost more, since their work and expertise must be paid for on an ongoing basis.
An ethical email marketing agency recognizes that their pricing should reflect the value they bring to clients and should be upfront and transparent about rates and fees. An honest agency will welcome questions you have regarding its pricing structure.
Finally, it’s essential to research what tools the agency utilizes for email marketing campaigns. Preferably, partner status with an email marketing tool would give you peace of mind that you are dealing with a reputable agency. This will give confidence in their abilities as well as ensure you are working with an agency you can trust.
As part of your research process, it is also essential to establish what kind of ROI the agency typically delivers for their clients and if their fee structure will work for your business. Furthermore, take note of past projects or campaigns from them to see if they achieve results that meet your expectations; otherwise consider switching agencies.