Social media can help your business engage and connect with more customers while increasing brand recognition, but managing a strategy, publishing content, and communicating with prospective customers online can be time consuming and cumbersome – which is why hiring an outside social media manager may be necessary to remain top-of-mind with audiences while meeting marketing goals.
Before beginning your search for a Social Media manager in Northwich, it’s crucial to identify exactly which skills and experience you require of a candidate. An ideal candidate would possess extensive knowledge in running any chosen platform with proficiency as well as content creation, audience engagement and using analytics for ROI – plus be capable of working alongside PR/creative/digital teams to develop campaigns which meet marketing and brand objectives.
When considering Social Media Manager candidates, request to see their portfolios and case studies. These will give an indication of their level of experience as well as real world examples of how they’ve helped businesses meet their goals. Inquire also about education and professional development programs they may have invested in to stay current on industry trends and technologies.
As you evaluate candidates, take note of their approach to work and how they prioritize tasks. Some social media managers might prioritize organic marketing (content creation and engagement), while others might prefer paid advertisements like Facebook or Google ads. Finally, see how they handle tasks outside of traditional social media management such as email marketing or SEO.
Staying abreast of social media’s latest trends and platforms can be an exhausting task, let alone planning and executing a comprehensive marketing campaign. That’s why hiring a social media manager from a marketing agency may be ideal; these specialists can assist with all the complexities associated with social media so you can focus on running your business instead.
Boutique social media agencies can be an excellent solution for companies that require specific skill sets like photo editing, video production or influencer management. These professionals typically produce greater results than freelancers because they can delegate work more easily between team members with unique skillsets and offer wider services like email marketing, SEO and content marketing than an individual freelancer can. In the end, boutique agencies help businesses expand faster by providing the support when necessary.
