Email outreach is the practice of reaching out to individuals and businesses in your industry in an attempt to engage them with your brand, increase brand awareness, or generate links and backlinks. While email outreach may seem like spammy emails coming your way, remember it doesn’t need to be; rather, carefully prospect people who might find your content useful before sharing it and inviting them to take an action if desired.
One of the easiest and most common uses for email outreach is asking another blogger or website in your industry for a link or guest post, in order to boost SEO and increase traffic to your site. But in order for this strategy to work successfully, an engaging email must be written that convinces recipients that what you offer them is worth their while.
Start off your email by introducing yourself and creating a connection with the person you’re reaching out to, providing a brief summary of your business and its value proposition for their audience. Next comes your pitch – here you outline why you contacted them such as asking them to link back to your site or blog, suggesting yourself as podcast guest or inquiring about an open position at their company. When writing emails like these it is best to be concise yet succinct so as not to lose their attention! Keep in mind that recipients may be busy so keep pitches short yet succinct if possible – let them read them quickly so as not to lose them before moving onto another important task like asking someone else!
To boost the odds that your email will be opened, create an engaging subject line. Doing this requires creating something memorable with words or sentences that catch people’s eyes immediately and make them want to read on; but beware as using this technique could come across as spammy and should only be done responsibly.
Make sure that you end your email with a call to action that encourages recipients to visit your website or follow you on social media, or attend a meeting or conference. Be clear when asking people what actions you would like them to take; make sure they know clearly what it is you would like them to take, and don’t forget to thank them at the end.
Once your outreach email has been written and distributed, it’s crucial that you track its results in order to evaluate its efficacy in garnering responses, as well as to enhance future campaigns. Metrics such as click-through rates, email open rates and conversion rates will enable this assessment.
As a way of aiding this task, various free tools exist that can assist with this endeavor. Such tools include ones designed to gather and analyze email campaign data. Furthermore, these tools can identify trends within outreach data to spot any potential problems before they surface, creating reports and graphs to demonstrate its success.
