Cold email outreach is an efficient and cost-effective way to engage with prospective customers. However, it’s critical that your message resonates properly as inappropriate content may put off recipients and reduce engagement in future interactions with you. Here are some tips for creating effective cold emails:
Research your emails before sending. Doing this will increase open and response rates significantly, while providing insight into who your ideal target customer (ICP) is so you can tailor messaging and approach based on their specific needs; for instance if selling sales-boosting software solutions will be more relevant to those seeking ways to improve performance than to those without any challenges or pain points.
Create an eye-catching subject line to grab the reader’s attention and demonstrate that your email is tailored specifically to their needs and interests. Instead of the generic greeting “Hello,” try something specific such as, “Are You Ready to Take Your Sales to the Next Level?” It shows your recipient that this email reflects real research into their needs and interests.
Make an introductory email as concise and non-pushy as possible in its opening paragraph – no more than 125 words should do just fine – before diving in with your pitch. Aim for clarity here rather than overwhelming the recipient with too much information or becoming sales-y or pushy during this first paragraph.
Use your research to craft a value proposition tailored specifically to an ICP’s pain points. For example, targeting IT professionals requires including statistics about data breaches that threaten IT companies – as well as how your software solution could prevent these breaches. A straightforward value proposition would simply ask them for the opportunity to discuss how your product solves their problems.
Your email should end with an easy CTA that your recipients can respond to quickly and effortlessly, whether this means scheduling a phone call or clicking an embedded link that takes them directly to your website. Make it straightforward for them to act; providing multiple responses could prove too much for some recipients to handle, leading them away from taking action altogether.
With a marketing automation platform, it is possible to automatically send customized outreach emails based on the contact details in each prospect’s profile. Editing their profile opens a modal window containing their individual email template so you can tailor messages based on their interests.
