Email marketing agencies that are properly selected can expand your subscriber base, increase sales and build customer loyalty; while choosing an ineffective one can waste your time and money while harming your reputation.
An experienced email marketing agency knows exactly how to segment and target messages for maximum open, click-through and engagement rates. They can also evaluate your current strategy to see why it may not be performing as promised.
Deliverability, opens, and click-through rates will all be tracked for every campaign they send – vital metrics for measuring email success and optimizing a campaign’s effectiveness. In addition, they can track results of specific calls-to-action in emails sent and measure how many people clicked through to your website from there.
Finding an email marketing agency can be accomplished using various marketplaces and directories. These websites allow you to compare different agencies before choosing the perfect fit for your business based on location, industry and size of company filters – making finding qualified agencies much simpler!
Some agencies will offer their clients full service options, which includes creating and uploading lists to an account, creating email templates and managing campaigns on behalf of clients. This service usually costs monthly fees and provides your agency with additional recurring revenue streams.
An effective email marketing agency takes the time to get to know your brand, products and services, target audience and goals before creating a personalized strategy to achieve those goals. They then provide ongoing support and maintenance of email marketing campaigns so they are running at peak performance.
When making your choice for an email marketing agency, ask about their past experience working with similar clients. A reliable agency should have case studies or examples of successful campaigns they have managed in the past that they can share.
Ask them about their processes and the way they manage projects with clients, making sure expectations for both parties have been clearly defined, with clear deadlines set for deliverables. Make sure they’re also willing to adapt their process if necessary depending on your unique requirements and preferences.
Finally, it’s best to seek an agency that provides comprehensive digital marketing services, including search engine optimization and online reputation management. That way, you’re assured your email marketing agency will deliver results.
