Social media managers are accountable for creating and executing successful social media strategies across platforms, working closely with marketing and communications teams to drive engagement, build brand recognition and deliver measurable results. Furthermore, they often possess strong creative talent as well as an understanding of SEO in order to create on brand content optimized specifically for social media channels.
An effective social media management career can be very lucrative. According to Glassdoor, the average UK Social Media Manager Salary stands at PS36,815 per year – this includes base pay as well as potential bonuses or profit-sharing programs; though exact figures will depend on company policies.
Paths to becoming a Social Media manager depend on employer and desired position; however, many employers require or prefer applicants with at least a bachelor’s degree in a relevant field like marketing, advertising, communications or journalism; an associate’s or certificate program in social media marketing can also help prepare individuals for this position.
Staying current with social media trends and best practices is vital to making the most out of your career, ensuring you deliver effective strategies to clients. Understanding their needs allows you to tailor services specifically to them.
Excellent writing skills are also a necessity in this job. From posting copy to the social media platforms to visual content production, your communication with graphic designers and marketing staff members must be clear. Furthermore, you may be responsible for editing other team member’s work to ensure it meets gramatical requirements and is free from errors.
Social media managers must quickly recognize opportunities for their clients to acquire new customers through social media. Therefore, they are constantly researching competition in order to ascertain which campaigns can generate the highest visibility and reach. Once identified, content that engages audience members quickly can then be developed.
Reporting metrics to key stakeholders within an organization is another aspect of this job, and may include information such as followership numbers, engagement levels and any successes or challenges you’ve identified. Furthermore, you may be responsible for making recommendations to other team members on ways to enhance performance.
There are a number of social media management companies in Cheshire that specialise in this area, helping businesses of all sizes establish and maintain an online presence. Their services range from social media management, SEO, web design, expertise across various industries as well as innovation and commitment to client satisfaction – many are startups but have seen rapid expansion, leading them to hire.
