As a Northwich Social Media expert, it is imperative that you can speak multiple languages. Marketing requires being versatile enough to adapt your approach according to each client. From Fortune 500s and mom-and-pop stores to VC-fueled startups and small service businesses – each has specific requirements from you as a service provider; without understanding their lingo or requirements you won’t find clients you can work with and complete projects successfully.
No matter the industry, most lingo is similar, which allows you to pick it up quickly. A great place to begin learning this jargon is by reading industry blogs and magazines as well as studying what the competition is up to. Partnering up with complementary specialists – for instance if you specialize in Facebook and Twitter advertising strategies pair up with web design specialists and SEO copywriters so they can help deliver a comprehensive package to their clients.
If you have the time, you can also explore the technical side by fiddling around with your own accounts and taking online courses. Most importantly, learn to work closely with and listen to clients – that will be how you become known as an “expert in Social Media.”
Becs Bate, an experienced Social Media Trainer and Consultant, has helped over 600 businesses over the last four years with their Social Media needs. She is a TEDx Warrington speaker, workshop provider for Manchester Metropolitan University and Chester University respectively as well as being shortlisted at FSB North West Awards 2022 as a finalist. Becs’ strategy involves targeting specific audience rather than going viral or gathering followers; she has an established track record in driving business to her Social Media communities.
She has also established The Social Flock as a resource for businesses managing their own social media and need a bit of extra accountability when it comes to content creation, training and inspiration. Join for just PS45 per month and access weekly writing sessions, monthly webinars training courses and expert tips!
For professional Social Media expertise, reach out to Give the Dog a Bone immediately!
