Email marketing is one of the best ways to reach customers. It is both cost-effective and targeted; allowing you to build long-term relationships with your audience by providing regular content that keeps them connected to your brand. Email marketing also serves as a great platform for advertising upcoming events, product releases, or special offers.
Success in email marketing depends on crafting attention-grabbing subject lines that capture customer interest, so as to stand out in their inbox among all of the other emails they may be receiving. Experiment with different approaches – asking questions or tease content, for instance – until you discover which type gets the highest click through rate. Avoid words such as “donate”, which could reduce open rate by 50-95%!
Email marketing reaches 99.99 percent of people daily who check their inboxes, making it far more likely that your message reaches its intended recipient at exactly the right moment – an invaluable asset for businesses of any size.
As part of your email marketing campaigns, make sure to include a link that allows people to manage their preferences or opt-out of receiving further communications from you. This is vital in protecting the privacy of your subscriber base while sending information relevant only to people who have actively subscribed; otherwise they might report your emails as spam and compromise future deliverability.
People don’t open up their inboxes just anyhow anymore – instead they reserve it exclusively for brands and publications they trust. With only limited attention spans available to you, it is key that you catch their interest with an attractive subject line, while keeping content concise and direct.
Email allows you to personalise messages with dynamic content, giving each subscriber an experience tailored to their interests and past behaviour. This may involve including their first name in the subject line or offering content relevant to their stage in life.
If you’re ready to give email marketing a try for your business, take a look at our list of the best email marketing platforms tailored specifically to different industries and needs. Once you find one that meets all of your criteria, begin creating your strategy using our seven tips for successful email marketing.