Email has long been recognized as an indispensable communication tool in organizations, providing fast and efficient communications. Yet managing its use becomes more of a challenge as its use increases dramatically. Email management tools help maximize its value for organizations while accounting for it in their information governance and content management strategies.
Email management software typically comprises a central database to store email messages, along with an application program to display and manage them. Information workers can also create files as attachments that can be sent out as emails to colleagues for sharing purposes. Email integrations may help reduce storage volumes, duplication issues and security risks by enabling employees to email links directly into content systems rather than sending multiple copies around an organization.
Email systems not only facilitate quick communication but can also offer additional organizational insight and assistance. A tracking tool can keep an eye on incoming and outgoing mail traffic to provide reports that help managers improve team efficiency and increase productivity. An archiving and retention application stores emails for future reference or in accordance with an organization’s records retention and disposition schedule.
An email marketing agency can be an invaluable ally in growing subscriber lists, increasing sales, and building customer loyalty for your brand. They employ various email strategies – drip campaigns, autoresponders and targeted emails – that encourage subscribers to interact with your brand.
They can help you identify issues with your email campaigns, such as low open rates or unsubscribes, which could hinder leads and sales. They could suggest changes to subject lines and email content that may help generate leads or sales; alternatively if your campaigns don’t generate enough engagement with subscribers they could figure out ways to increase how much time people spend engaging with your content and call-to-actions.
When selecting an email management agency, it’s essential that it aligns with your goals and values. Otherwise, the relationship won’t contribute to your success and could even backfire on you! Furthermore, pay attention to what tools the agency uses – this will give a hint as to their level of expertise in the field.
An email management agency should offer various features to increase productivity, from basic functions like sync across devices and snooze emails to more advanced AI features like proofreading or rephrasing replies and drafting preliminary responses. Some software even includes workflows – which enable automatic tag, assign and prioritize emails based on certain criteria – making it easier for the right information to reach the right people at the right time. In addition, these agencies should offer reporting dashboards which provide visual results of campaigns.
