Email remains the predominant business communication channel, accounting for an overwhelming majority of all communications between businesses and customers. Therefore, it’s critical that every organization — particularly small ones — devise an efficient email management plan.
Implementing and upholding effective email management practices can have a transformative effect on sales, marketing, customer service, and overall productivity. Some common email management strategies include setting a regular inbox cleaning routine and using automation tools to handle the increased email volume.
Prioritizing, filtering and sorting emails by criteria are among the key features of any email management solution. This makes it easier for teams to focus on urgent tasks while customers receive timely replies for their enquiries – thus building brand loyalty with them. LiveAgent’s advanced email solutions also feature sophisticated search and retrieval functions to make information retrieval simpler within large archives of emails; plus our tool includes email analytics overview reports which help identify areas for improvement as well as optimize its efficiency for email processing processes.
Making use of an agency that can manage all your digital and email marketing needs will enable you to devote your attention where it matters: growing your business. Outsourcing is often the best solution when scaling and increasing efficiency as it allows you to access specialists with specific skill sets without incurring additional payroll expenses.
Email marketing agencies can implement email campaigns at a faster and more affordable pace than in-house teams can, so when selecting one to partner with it’s essential to consider their track record and industry expertise before making your selection.
Front and LiveAgent both offer email management features, but their primary purposes differ significantly. Front is focused on email collaboration and integrates with popular productivity tools while LiveAgent primarily serves customer support teams with an accessible centralized inbox to manage inquiries from multiple channels.
Use of an email management platform also offers another advantage, namely visibility over all conversations and correspondences. This enables teams that regularly deal with high volumes of repetitive or complex inquiries to reduce duplicate emails and unnecessary frustration with customers, save time by eliminating repeated answers, and make better use of their time by being aware of all ongoing conversations and exchanges.
Email management can seem like an uphill struggle when trying to maintain an orderly inbox, but by making email management an integral part of daily tasks you can increase productivity while making sure all essential information is easily accessible. By following these tips you can make email management an integral component of life!
