Northwich Social Media experts will find themselves at the heart of an exciting county bursting with both longstanding businesses and modern engineering and industrial services firms, yet finding employment can be difficult in such an urban environment. However, if you don’t know where to look for work this could prove challenging.
To stand out from the competition, it’s crucial that you know how best to use various platforms to generate traffic and sales for your clients. One effective approach is taking the time to fully comprehend their unique requirements – this may involve designing assets specifically tailored for an established brand that showcase key messages while giving customers a sense of their core values.
Alternative branding approaches might involve creating a community around their brand that allows followers to communicate more easily. This approach can be especially useful for smaller businesses that seek to connect with their audience by showing what goes on behind-the-scenes of their business and show what really goes on in it. Social Media provides the perfect tool to humanise your brand and ensure your customers feel they are dealing with real people rather than faceless corporate robots.
In either instance, it will be important to gain an in-depth knowledge of each platform’s operation and content needs. You should also be able to recognize any key industry trends and adapt your strategy accordingly. Providing training sessions may also be required in order to maximise each platform for clients or their staff members and maximize its potential effectiveness for themselves.
Becs Bate is a social media specialist specializing in working with small and midsized businesses. She has provided training on LinkedIn for sales teams at Jungheinrich (a global folk lift truck manufacturer) as well as helping a group of dietitians expand their community on Facebook and Instagram.
She has spoken at several business events and was shortlisted for the FSB North West Awards 2022.
Vanessa manages her own company, Fruitcake Media, from its office in Macclesfield and provides social media marketing services to local companies in the form of strategic planning, organic reach analysis and campaign execution services as well as content creation and training for their team. Vanessa also created The Social Flock as a motivational group for businesses who require accountability with their social media efforts through weekly writing sessions, training webinars and expert tips.
