Cheshire’s population of over one million provides businesses with a substantial opportunity for reaching and engaging customers on social media. To do this effectively, companies should employ a social media manager who will oversee content production and engagement across their various platforms.
Social media managers typically have multiple responsibilities that depend on the size and structure of their company, but typically include developing strategies to increase followers, designing and overseeing social campaigns, producing content for review analytics, communicating with key stakeholders within their company and adapting quickly to changes in trends or algorithm updates that arise frequently.
Social Media Manager – Beauty (Hybrid Working) Here is an exciting opportunity to join an established FMCG company based out of Northwich! They require someone with excellent social media knowledge in order to lead the digital engagement strategy for their brand.
As Social Media Manager, you will be responsible for creating and overseeing this well-established business’s social media presence online. Your duties will include designing and implementing effective social media campaigns within budget, on schedule and to the highest standards of delivery.
Working closely with the Marketing Manager and Digital Marketing Executives, your goal will be to devise and execute an engaging social media strategy aligned to the overall marketing and commercial objectives of the business. In doing so, you’ll be expected to develop an in-depth knowledge of digital landscape in order to drive engagement, increase brand recognition and generate sales leads.
Ideal candidates should possess an in-depth knowledge of Social Media landscape, SEO practices and be capable of working closely with digital marketing teams. You should have strong creative abilities capable of producing engaging, quality content relevant to target audience.
Writing: Social media managers require the ability to craft captivating and persuasive copy. You will be required to compose posts and captions that not only sound great but also reflect the tone and voice of their organization. Furthermore, they may require liaisoning with graphic designers and marketing teams in order to produce assets which engage online visitors.
Analytical Tools: Being analytical is integral in successfully running social media campaigns. Social media managers may spend considerable time analyzing data to draw insights into how their posts and content are performing – using tools like Sprout Social or Hootsuite in this endeavor.
Staying ahead of trending hashtags and events is essential for any social media manager, but particularly so in this role as you will need to keep an eye out for how news events might influence the content that you’re creating or cause your competition to slip further behind. Furthermore, staying informed on industry developments so you can share these with followers is also paramount.
