Social Media specialists are responsible for directly engaging network users and virtual communities via the company’s social media accounts, in order to build brand recognition that drives results and sales. A Social Media specialist must possess an in-depth knowledge of each platform’s workings so as to optimize content across multiple channels for maximum engagement.
They must also monitor metrics and insights across channels, which can take time. Furthermore, social media managers may need to conduct audits on KPIs and ROI for social media, which means utilizing various tools in order to consolidate data being extracted from each channel.
Kris Ruby is one of America’s premier Social Media experts and is often called upon by television news programs as an expert commentator on topics pertaining to Social Media, Tech Trends, and Artificial Intelligence. Additionally, she serves as CEO for Ruby Media Group which is a public relations and social media agency and she frequently presents at industry conferences.
Becs Bate from Social Media Executive Ltd has worked with over 700 businesses to develop social media accounts. She identified the main stumbling block as creating consistent posts. Recognizing this need, Becs created The Social Flock as a motivational group which offers accountability to keep businesses on track as well as monthly training webinars, expert tips and motivation – all for just PS45 per month!
She also serves as a delivery partner for TEDx Warrington and has been invited to speak at various business events. Her clients range from Jungheinrich (a global folk lift truck manufacturer) and British Dietetic Association to small sole traders such as Jungheinrich themselves. Recently she was shortlisted for the FSB North West Social Media Professional of the Year 2022; an avid advocate of Social Media that strives to help clients meet their goals successfully using this medium.