One of the best ways to increase exposure for your business or clients on search engines is using local SEO. It allows your company to reach its intended target audience at exactly the right moment and gives your company an edge over competitors that don’t employ this strategy. To learn local SEO, there are various courses online or professional services that provide instruction – some are free while others charge fees.
This course is ideal for beginners looking for an introduction to local business SEO quickly. It offers video lessons with handwritten notes by instructor Alastair Dunstan who has over eight years of experience in the industry and Udemy as a premier learning platform.
The Complete Local Business SEO Training for 2023 is an interactive course that guides small business owners through everything they need to know to increase their Google local search ranking and implement and track key performance indicators (KPIs) on their GMB listings. Participants also learn how to implement and measure KPIs themselves.
Local SEO (Search Engine Optimization) is an integral component of Internet marketing that can help almost any type of business thrive. The goal is to drive targeted traffic to your website or physical location using keywords related to what your product or service offers and measure results to see whether your tactics are working or not.
Local business SEO strategies vary, including content marketing, social media and email marketing. But keep in mind that successful implementation is key; that’s why having an established plan in place and tracking its progress are both essential steps in successful SEO implementation.
Off-site SEO, or off-page SEO, is another key element of local business SEO that involves promoting your business via other websites and blogs, getting reviews for it from customers, submitting information to directories etc. Off-site SEO requires more creativity and patience when used effectively; but its results can be life changing for any local business.
Learning local SEO requires practical experience; to truly grasp it you should implement different strategies and measure their results while testing different techniques and keeping up-to-date with industry news. Classes, books and forums offer additional support so you can learn from others working in this industry.