Google My Business (GMB) is a free tool that enables business owners to create profiles for their companies on Google. By doing this, they can control how their company appears in the Knowledge Graph and Maps as well as improve local SEO rankings – although GMB may not be your sole solution when it comes to local SEO optimization, it still remains an invaluable asset for most businesses.
Prominence – Reviews and Exposure
Local search results are determined by how well-known a business is within their community, so it’s vital that as many positive reviews as possible be earned to increase visibility and attract more customers. The more prominent a company becomes, the higher it ranks on search engines like Google.
Proximity – Proximity to searcher location is another major factor when ranking businesses locally. Reviews from those living or working nearby your business can significantly boost its position on search results pages; so encourage customers to leave reviews on Google Business Pages when possible.
Relevance – To increase its chances of showing up in search results, ensure all relevant details for your business, such as hours and a description of what services it offers, are listed on your GMB listing. When posting updates or comments to your profile on GMB it is also essential to include keywords which describe or pertain directly to what it offers.
Once your business information is accurate and correct, verifying with Google is crucial to avoid any confusion among business listings. Once verified, you can add photos, modify business hours and enable messaging so customers can interact directly with you through GMB listings.
Securing your GMB profile requires selecting the most applicable business category for your company. This will enable Google to better comprehend your services and serve them through relevant searches. Taking time and care in choosing appropriate categories for your business is highly advised, while periodically revisiting Google for advice as their recommendations can change over time.
Other factors that could impact local SEO include the type of content added to your listing, citations and quality links from other websites. It’s advisable to monitor Google My Business activity regularly in order to evaluate how well your profile is doing and make adjustments as needed – an essential part of any local marketing strategy! Ultimately, having an optimized GMB profile is vitally important when it comes to local SEO; thus it would be wise to incorporate these strategies into your business plan and watch as your rankings increase! For further assistance contact us!
