As a Social Media expert, your role is to interact directly with network users and virtual communities to promote the company brand on all social platforms. This involves providing engaging content that is associated with specific brands as well as directly communicating with customers to generate positive engagement and results.
To do this, it is necessary to effectively manage multiple social media accounts using various editing apps to produce and post content. Furthermore, you are accountable for devising and executing social media campaigns which align with the overall marketing strategy and objectives of the organization. You must possess knowledge of current trends as well as cutting edge technology available within your field.
One key capability is being able to monitor and assess performance metrics on every platform. There are various tools that can assist with this analysis and give a clear picture of your campaign’s success, which can help identify which tactics are working as expected and which may need adjustments.
Becs Bate from Social Media Executive Ltd has trained over 700 businesses on Social Media marketing. She finds the biggest difficulty is creating consistent content to post. That is why she created The Social Flock: an accountability and support group that offers weekly writing sessions, monthly webinar training courses and expert tips to keep their social media presence going strong. Joining is just PS45 per month – offering weekly writing sessions, training webinars and expert tips so business owners can stay on track!
Are You Seeking A Social Media Career On Workable? If you are, Workable offers a wide variety of positions within social media. Register now for a free trial and search for Northwich’s top Social Media expert – more details mean greater chances that we can match you with an appropriate role according to your skills and experience. We will send a list of suitable jobs directly into your inbox!
