Hiring the appropriate PPC manager is key to your digital marketing strategy, so it is crucial that you find someone who understands your desires and will work tirelessly toward delivering results. Here are some traits to look out for when interviewing potential PPC managers:
Your Northwich PPC Manager must be both analytic thinkers and numbers-savvy problem solvers, with an eye for both big picture strategy and minute details of your marketing campaigns. They should have the ability to use results of campaign data into actionable insights that you can use to optimize performance – communicating them clearly so you and any members of your team can understand.
Experience with Google and Microsoft Advertising Naturally, when hiring an online advertising manager it is wise to seek one with prior paid advertising experience. At minimum they should be acquainted with Google AdWords and Microsoft Advertising but certification by either platform is often advantageous as this will allow for faster execution as they will often be first to learn of new tools or features that come into the market first.
An effective PPC manager is always looking for ways to enhance their campaigns, which means being open to testing out new techniques and tactics and learning from past successes and failures. Your manager should be able to present you with evidence of past success such as case studies or testimonials from satisfied clients.
Your Northwich PPC manager must be adept at communicating your company’s unique voice and tone through their ad copy. With experience working with similar brands, they’ll quickly adapt to your aesthetic and voice – as well as ensure all marketing initiatives align together effectively.
Your PPC manager must combine open-mindedness and discipline
A good PPC manager needs to be open to new ideas and approaches while still being disciplined enough to stick with what works for their campaigns and ensure continuous improvement. Achieving this balance may not always be easy, but it is absolutely vital if you want your campaigns to be a success; an experienced manager will be able to evaluate each approach against its pros and cons before selecting which is the most suitable for meeting your specific goals and budget.
